Before anyone tries a product, they hold its box. That first moment says more about a brand than any advertisement.
For Maison Aubert we spent as long choosing paper as drawing the logo: the weight of the board, the texture of the wrap and the soft sound the lid makes as it lifts.
Design for the second use
The best boxes are kept. We design them to become a place for letters, jewellery or photographs long after the product is gone.
They listened more than they talked, and it shows in the work.
Isabelle Aubert, Maison Aubert
Less, but better
One material, one colour, no plastic window. Restraint is cheaper to produce, easier to recycle and far more memorable.
Leave a Reply